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Tips to Enhance
Your Decision Making Batting Average
Just as people are
different, so are their styles of decision making. Each
person is a result of all of the decisions made in their
life to date. Recognizing this, here are some tips to
enhance your decision making batting average.
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Do not make
decisions that are not yours to make.
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When making a
decision you are simply choosing from among alternatives.
You are not making a choice between right and wrong.
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Avoid snap
decisions. Move fast on the reversible ones and slowly on
the non-reversible.
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Choosing the
right alternative at the wrong time is not any better than
the wrong alternative at the right time, so make the
decision while you still have time.
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Do your
decision making on paper. Make notes and keep your ideas
visible so you can consider all the relevant information
in making this decision.
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Be sure to
choose based on what is right, not who is right.
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Write down the
pros and cons of a line of action. It clarifies your
thinking and makes for a better decision.
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Make decisions
as you go along. Do not let them accumulate. A backlog of
many little decisions could be harder to deal with than
one big and complex decision.
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Consider those
affected by your decision. Whenever feasible, get them
involved to increase their commitment.
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Recognize that
you cannot know with 100% certainty that your decision is
correct because the actions to implement it are to take
place in the future. So make it and don't worry about it.
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Use the OAR,
O. A. R. approach in decision making. Look at O,
Objectives you are seeking to attain, A, the Alternatives
you sense are available to you and R, the risk of the
alternative you are considering.
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It has been
said that a decision should always be made at the lowest
possible level and as close to the scene of action as
possible. However, a decision should always be made at a
level insuring that all activities and objectives affected
are fully considered. The first rule tells us how far down
a decision should be made. The second how far down it can
be made.
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Remember that
not making a decision is a decision not to take action.
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To be
effective a manager must have the luxury of having the
right to be wrong.
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Trust yourself
to make a decision and then to be able to field the
consequences appropriately.
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Don't waste
your time making decisions that do not have to be made.
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Determine
alternative courses of action before gathering data.
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Before
implementing what appears to be the best choice best rate cheap sr22 insurance quotes comparison, assess
the risk by asking "What can I think of that might go
wrong with this alternative ?"
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Many decisions
you make are unimportant-about 80% of them. Establish
operating limits and let your secretary or others make
them for you.
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Consider
making the decision yourself in lieu of a group, but
recognize the potential for less commitment by those
affected.
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As part of
your decision making process, always consider how the
decision is to be implemented.
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As soon as you
are aware that a decision will have to be made on a
specific situation, review the facts at hand then set it
aside. Let this incubate in your subconscious mind until
it is time to finally make the decision.
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Once the
decision has been made, don't look back. Be aware of how
it is currently affecting you and focus on your next move.
Never regret a decision. It was the right thing to do at
the time. Now focus on what is right at this time.
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Mentally
rehearse implementation of your choice and reflect in your
imagination what outcomes will result.
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Brainstorming
alternative solutions with your staff or others will gain
fresh ideas and commitment.
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Discontinue
prolonged deliberation about your decision. Make it and
carry it through.
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Once you have
made the decision and have started what you are going to
do, put the "what if's" aside and do it with commitment.
Nine Ways to
get free PR/media coverage for yourself or your business
I
learned the following during a recent media blitz for
BizMove.com. We had over 100 media placements in 11 months.
Send out 1,000 press
releases and/or press kits to everybody.
Include a great portrait photo and/or action shot of your
product or
service. PROVE that it's legitimate as best you can. The
media WILL
cover stuff as long as they aren't afraid it will come back
to make
THEM look bad.
Focus on the benefits,
novelty-ness, timeliness, newsworthiness of your product or
service.
Don't try to sell it! Tell it, instead. Stand in the shoes
of the jaded/suspicious/bored person reading your press
release/press kit
and ask yourself how you can make THIS appealing to THEM!
Give it
a twist.
Create a STORY around
your product or service.
Did you lose your shirt at something, but then CAME BACK to
make a
lot of money? (turnaround...) Did you start to create one
product,
but ended up with another? (fate/chance...)
Link your product or
service to something else that IS newsworthy.
For example, if the trend is entrepreneur ism/home based
offices,
what do YOU have or do that supports folks doing this?
Link your product to
the Web/Internet.
Creating an online product/service, take an existing
profession and
make it cyber-oriented one, etc.
Create controversy.
Sue somebody. Get sued by somebody. Challenge someone well
known.
Go against the status quo; David vs Goliath, etc. Add your
two cents
worth to an existing controversy. Make fun of an
institution/spoof
them. Call a press conference.
Give an award or give
something away.
If you don't have the credibility needed, create an
"institution/organization" that will get it for you. Or give
$1,000 to the local NEEDY/DESPERATE charity, etc. Give
SOMETHING interesting away to a group that is INTERESTING.
Issue a report or
survey or index/measure.
These work. And as an unusual example, create a HIGHLY
VALUABLE
measure of the human condition, like the Happiness Index or
the
Misery Index or SOMETHING that tells us more about ourselves
in a
surprising way. The nice thing about a survey/report/annual
pool
is that you'll likely get lots of coverage out of it,
perhaps even
long term if it's annual.
Help the reporters do
their job.
Return their calls within an hour. Have background info on
you or
your firm available for faxing. Answer their questions;
don't try
to convince them of anything. Be gracious but not too
friendly.
Always know the 3 major points that you want to get across
and find
a way to weave these in AS YOU ANSWER THEIR questions.
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